Established in 2024.

PLUR Aura Boutique is a proud Latina-owned business founded by sisters Adilene and Erika. Raised in the heart of Chico, we share a deep connection with our community. Our goal is to create a safe and welcoming space where everyone can shop confidently and feel celebrated. We specialize in lingerie, dance/festival wear, wigs, contacts, and much more, all carefully curated to help you express and embrace your individual style. We are committed to the values of Peace, Love, Unity, and Respect, and strive to make every customer feel valued and beautiful. Come explore our collection today and illuminate your style with PLUR Aura Boutique!